A digital identity for an architect

Project in process

BRIEF Description

Designed and built a complete digital presence for architect Jorge Luis, including brand identity, UX research, and a responsive website.

Client’s Needs & Challenges

  • Jorge Luis didn’t have a brand identity or a structured online presence.
  • The website needed to reflect his architectural style while remaining user-friendly.
  • Potential clients required a clear, engaging way to explore his projects and contact him.

CLIENTE

Arquitecto Jorge Luis

My role

UX/UI Designer, Brand Strategist

Tools

Adobe Illustrator, Figma, Miro, Hostinger, WordPress, Divi Builder

Research & Insights

User Research & Vision Alignment:

  • Conducted discussions & research to understand Jorge Luis’s aesthetic and brand vision.
  • Analyzed architecture sites to determine best practices for visual hierarchy and usability.

Key Findings:

  • The site needed clear colors and a sans-serif typography to match the architect’s style and audience expectations.
  • Minimalistic layouts with large imagery make projects stand out.
  • Users prefer simple navigation with easy access to contact options.

Brand Identity & UI Design Decisions

  • Typography: Selected a modern sans-serif font to enhance readability and reflect architectural precision.
  • Color Palette: Choose a clean, neutral color scheme to maintain simplicity and align with Jorge Luis’s vision.
  • Layout & UI Elements:
    • Prioritized whitespace and grid-based layouts for an elegant, structured feel.
    • Used subtle animations for a polished and engaging user experience.

Ideation & Wireframing